Dmytheanalyst

  TITLE: INITIAL  ANALYSIS OF RETAIL SALES DATA Introduction: This analysis aims to provide an initial overview of retail sales data, focusing on identifying sales and strength, top performing product, and keep customer segment. Data Overview: The data contain information on orders, including order number, quantity order, price, sales, product details, customer information, and sales dates, it consist of 25 columns and 2823 rows. Data cleaning: checked missing values, duplicates, and replace to correct data types. Initial Insights 1.    1.   Sales Trend Over Time: Analysis of monthly sales trends revealed that sales peak during the end of August, and drops back in December. The highest sales were recorded in August, which could be preparation for end of the year. 2.    2.   Top Performing Products: The top-performing products, based on total sales, include products codes 5700_4002, 5700_3505, 5700_3962, 572_1253, and 572_...