Dmytheanalyst

  TITLE:   Maximizing E-commerce Impact with Precision Digital Marketing Analysis   INTRODUCTION:   Fresh Cart is an online grocery platform that simplify grocery shopping for customers. The platform offers a wide range of fresh and quality products, all delivered right to their doorstep.       Fresh Cart was launched in 2018 and has quickly gained a loyal customer base due to it impeccable service, diverse product range, and competitive pricing. The platform seamless online experience and dedicated customer service have made it a major player in the online grocery market.        Project Objectives:  The aim of this project is to analyze fresh cart past advertising data and create a strategy to optimize their digital ad spending. The specific objective are: 1. Evaluate the effectiveness of current campaigns across platforms. 2. Identify top-performing channels for advertising.  3. Assesses demography engagement a...